Firmable secures $14M Series A funding for international growth

AI-powered B2B sales platform Firmable has successfully raised $14 million in a Series A funding round to support its expansion into the United States and further develop its cutting-edge technology. The funding round was led by Airtree, which also spearheaded the company’s previous $9 million raise in October 2023. Other notable contributors include Sue Morphet, former CEO of Pacific Brands, Sam Kroonenburg, cofounder of A Cloud Guru, Martin Hosking of Redbubble, and Aconex cofounder Rob Phillpot.

Revolutionizing sales with proprietary AI tools

Established in 2023 by Leigh Jasper, Paul Perrett, and Karthik Venkatasubramanian, all formerly of Aconex, Firmable aims to transform sales productivity through AI-driven tools. The company integrates disparate data and software tools into a single unified platform, powered by proprietary account data. This approach enables the platform to track buying signals and automate sales tasks, ultimately helping sales teams focus more on meaningful customer interactions.

Co-CEO Leigh Jasper emphasized the importance of quality data in driving sales efficiency. "Knowing which prospect to target – and most importantly when – is the major driver of sales efficiency", he said. "Using Firmable, salespeople waste less time on research, eliminate tedious administration, and focus their valuable time on the customers and conversations that matter."

Addressing international market gaps

Firmable currently serves more than 1,000 customers, including prominent companies such as CBRE, Eftsure, G2, Robert Half, Monday.com, Marsh, and Canon. The platform operates in Australia, New Zealand, and eight other markets across the Asia-Pacific region. With the newly secured funding, the company is gearing up to tackle the challenges of international expansion, particularly in the US market.

Jasper highlighted the limitations of many existing sales intelligence tools, which often rely on outdated, US-centric datasets. "We took the harder path – building our own data asset from the ground up – because we believe the compound advantage of owning the data layer is what actually makes AI agents useful rather than just fast at being wrong", he explained.

Co-CEO Paul Perrett echoed this sentiment, pointing out the inadequacy of American-built tools for global use. "Every sales leader we talk to says the same thing: their US-built tools don’t work internationally. The data is wrong, the coverage is thin, and the workflows assume an American go-to-market motion. We’re not just filling a coverage gap – we’re building the AI-native platform these teams actually need", said Perrett.

A three-layered approach to sales intelligence

Firmable’s approach is built on three key layers. First, it continuously updates proprietary account and contact data using AI-driven web data aggregation, large language model (LLM)-based extraction, and entity resolution. Second, it identifies precision buying signals, such as leadership changes, hiring trends, funding rounds, technology shifts, and other events that indicate purchase intent. Finally, the platform’s AI agents act autonomously on these signals, performing tasks like enriching CRM records, prioritizing accounts, drafting outreach, and orchestrating sales actions.

Backing from industry leaders

Airtree partner John Henderson expressed confidence in Firmable’s potential to disrupt the AI sales tooling market. "The AI sales tooling market is exploding, but most startups in the space have no defensible data moat. Firmable is one of very few companies globally that owns its own proprietary dataset and is building agents directly on top of it", he said. Henderson also highlighted the founding team’s proven track record of scaling Aconex into a multibillion-dollar enterprise, adding, "The team’s track record of scaling Aconex into a multibillion-dollar company gives us conviction that they can execute the same playbook – start in APAC, prove the model, then take it global."

With the $14 million Series A funding secured, Firmable appears well-positioned to expand its footprint and redefine the landscape of AI-driven sales solutions.

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